Wednesday, January 27, 2010

Seth Godin's LINCHPIN

Today I downloaded a free PDF from Seth Godin's lens here:
about his new book called Linchpin.

I can't wait to read the whole book - but this is what the downloaded PDF said:

Linchpin Manifesto 

Yes. Now.


I am an artist. • I take initiative • I do the work, not the job. • Without critics,

there is no art. • I am a Linchpin. I am not easily replaced. • If it’s never been

done before, even better. • The work is personal, too important to phone in. •

The lizard brain is powerless in the face of art. • I make it happen. Every day. •

Every interaction is an opportunity to make a connection. • The past is gone. It

has no power. The future depends on choices I make now. • I own the means of

production—the system isn’t as important as my contribution to it. • I see the

essential truth unclouded by worldview, and that truth drives my decisions. • I

lean into the work, not away from it. Trivial work doesn’t require leaning. •

Busywork is too easy. Rule-breaking works better and is worth the effort. •

Energy is contagious. The more I put in, the more the world gives back. • It

doesn’t matter if I’m always right. It matters that I’m always moving. • I raise the

bar. I know yesterday’s innovation is today’s standard. • I will not be

brainwashed into believing in the status quo. • Artists don’t care about credit.

We care about change. • There is no resistance if I don’t allow it to defeat me. •

I embrace a lack of structure to find a new path. • I am surprising. (And often

surprised). • I donate energy and risk to the cause. • I turn charisma into

leadership. • The work matters. • Go. Make something happen.

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