MKTG Observation - Hoovers Website Offers a Friendly and Engaging Voice
I love marketing and I'm always impressed when a "buttoned up" heritage company like HOOVERS uses a real human "voice" in their messaging.
This floating "chat box" pops up and offers extra help to the not-yet-logged-in browser . . .
Then it gets more aggressive and humorous, finally ending up as the image you see above.